Tuesday, September 14, 2010

Hype

          Advertisements can be done serval ways, commercials, billboards, radio, tv screens at stores and stadiums, posters and many other ways.  An advertisement is to show a product, show a place, its about telling the viewer about something.  It can be seen on moving objects for example an advertisement on a bus or train.  It can be heard on the radio, by a person making an annoucement or on the television as a commercial.  Ad's are to catch a persons attention visually and mentally.  The increase in commercial advertising has happend so steadily and relentlensy.  The author in the passage feels its damaging the minds of people.
          Everyday an estimated of 12 billion display ads, 3 million radio commercials, and more than 200,000 TV commercials are poured into America's collective minds.  No longer are ads found in the usual places like buses, billboards and stadiums.  Advertisments are always happening, seen and heard from the momment you wake up to the late night tv watching.  Commercials are running through your mind, causing pollution to your brain, in the authors opinion.  The authors important idea in his passage is about how advertisments are the most prevalent and toxic of the mental pollutantas.  Everywhere we look theres a place that can be found filled with a logo or product message.  There isnt a place someone goes with out a product being advertised.  A normal day at the supermarket shopping for groceries will also involed advertisements.  Stopping at an atm for fast cash, while you wait an ad will pop up on the screen.  Going on a trip around town to go sight seeing will be disturbed by big billboards and posters posted.  No one is exempt and no one will be spared. 

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